PROFITABILITY / FREE TOOL
Understand what one order contributes before and after customer acquisition.
Understand what one order contributes before and after customer acquisition.
THE THINKING BEHIND THE NUMBER
Unit economics connect pricing, discounts, fulfilment, returns and CAC. Use averages from the same period and a representative order mix.
Net revenue = AOV − discount. Contribution before CAC = net revenue − non-ad unit costs. Contribution after CAC = contribution before CAC − CAC.
For illustration, enter average order value ₹1,000, cogs ₹300, packaging ₹20, shipping ₹70. With the remaining fields at their starting values, the contribution after cac is ₹385.00. Replace these sample figures with your own numbers before making a decision.
Lifetime contribution is a simple repeat-order scenario, not a cohort-based LTV estimate.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
Also selling on a marketplace? Compare marketplace and Shopify contribution with your actual fees.
GO DEEPER
Measure contribution before and after customer acquisition so the effect of shipping, returns and paid media is visible. If you also sell on a marketplace, compare both channel cost structures in the Marketplace vs Shopify Profit Calculator.
CLEAR ANSWERS
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: Net revenue = AOV − discount. Contribution before CAC = net revenue − non-ad unit costs. Contribution after CAC = contribution before CAC − CAC.
Lifetime contribution is a simple repeat-order scenario, not a cohort-based LTV estimate.
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
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