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See how product, operations and acquisition costs reduce contribution in three clear stages.
See how product, operations and acquisition costs reduce contribution in three clear stages.
CM1/CM2/CM3 definitions vary by company. These results use the definitions shown in the formula below.
THE THINKING BEHIND THE NUMBER
CM definitions vary by business. This calculator uses CM1 after COGS, CM2 after variable operating costs, and CM3 after performance marketing.
CM1 = net revenue − COGS. CM2 = CM1 − shipping − packaging − fees − returns. CM3 = CM2 − marketing.
For illustration, enter gross revenue ₹1,00,000, cogs ₹30,000, shipping ₹7,000, packaging ₹2,000. With the remaining fields at their starting values, the cm3 after marketing is ₹35,500.00. Replace these sample figures with your own numbers before making a decision.
Always compare CM stages using the same definitions across months and channels.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
GO DEEPER
CM1 shows revenue after product cost, CM2 removes variable operations, and CM3 also removes performance marketing. Businesses use different labels, so apply the definitions shown here consistently when comparing products or months.
CLEAR ANSWERS
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: CM1 = net revenue − COGS. CM2 = CM1 − shipping − packaging − fees − returns. CM3 = CM2 − marketing.
Always compare CM stages using the same definitions across months and channels.
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
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