Open your store, choose one important customer journey and apply each section to the decisions your team is making now.
Frame the decision
Begin with the decision shoppers are making. Benefits, evidence, variants, price, delivery and returns should be clear without forcing visitors through decorative modules.
What to inspect
Use analytics and customer questions to locate uncertainty. Repeated support enquiries often reveal missing product information more clearly than another generic CRO checklist.
Evidence worth keeping
Analytics checks, annotated screens, customer questions, technical profiles and a prioritised decision log make recommendations easier to act on.
Turn the finding into action
Measure changes with clean event tracking and enough time. Avoid attributing every movement in conversion rate to a single page edit when traffic and promotion also changed.
Make the recommendation useful: assign an owner, a success signal and a review date.