Open your store, choose one important customer journey and apply each section to the decisions your team is making now.
Frame the decision
Performance work starts with profiling representative templates and devices. A homepage score alone can hide slow product pages or interaction delays introduced by third-party code.
What to inspect
Images and video need correct dimensions, responsive formats and restrained loading. Theme code should ship only what the current template needs, while apps should be reviewed for duplicated functionality.
Evidence worth keeping
Analytics checks, annotated screens, customer questions, technical profiles and a prioritised decision log make recommendations easier to act on.
Turn the finding into action
Treat performance as an operating discipline. New campaign scripts, app installs and content can reverse a one-time clean-up unless ownership and checks are documented.
Make the recommendation useful: assign an owner, a success signal and a review date.