Open your store, choose one important customer journey and apply each section to the decisions your team is making now.
Frame the decision
Export the current URL inventory and identify pages with traffic, links or commercial importance. Mapping these early is safer than discovering missing routes after launch.
What to inspect
Preserve intent even when structures change. Redirect each valuable old URL to its closest relevant new destination, carry over useful metadata and ensure canonical rules are consistent.
Evidence worth keeping
Analytics checks, annotated screens, customer questions, technical profiles and a prioritised decision log make recommendations easier to act on.
Turn the finding into action
After cutover, monitor crawl errors, index coverage, analytics and real customer journeys. Migration QA continues after DNS changes; it does not end when the homepage loads.
Make the recommendation useful: assign an owner, a success signal and a review date.