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Compare Meta-attributed sales with ad spend and the costs of delivering those orders.
Compare Meta-attributed sales with ad spend and the costs of delivering those orders.
Attribution is not proof that the attributed sales were caused by ads.
THE THINKING BEHIND THE NUMBER
Enter Meta spend and attributed purchases from the same period. Reported attribution can include sales that would have happened anyway.
ROAS = attributed revenue ÷ spend. CPA = spend ÷ purchases. Post-ad contribution = revenue − variable costs − spend.
For illustration, enter meta ad spend ₹20,000, meta-attributed revenue ₹60,000, attributed purchases 60, cogs ₹18,000. With the remaining fields at their starting values, the contribution after ad spend is ₹16,500.00. Replace these sample figures with your own numbers before making a decision.
Meta attribution is not the same as incremental revenue. Compare with blended business results too.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
GO DEEPER
Attribution reports show tracked purchase value. Subtract COGS, fulfilment, fees, returns and spend before calling a campaign profitable. Attribution windows and customer overlap can also affect interpretation.
CLEAR ANSWERS
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: ROAS = attributed revenue ÷ spend. CPA = spend ÷ purchases. Post-ad contribution = revenue − variable costs − spend.
Meta attribution is not the same as incremental revenue. Compare with blended business results too.
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
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