Ecommerce Marketing Budget Calculator

LIVE RESULT

Goal-based ad budget scenario

₹1,66,666.67

Plan an acquisition budget from a revenue goal or compare spend with a growth scenario.

Orders required500

Estimated visitors required25,000

Current blended revenue / spend—

Planning scenario only. ROAS and conversion can change as spend scales.

THE THINKING BEHIND THE NUMBER

How to use this calculator

Set a revenue goal, AOV and target ROAS to estimate ad spend. Current revenue and spend provide a separate same-efficiency growth scenario.

THE METHOD

Goal budget = target revenue ÷ target ROAS. Required orders = target revenue ÷ AOV. At unchanged efficiency, growth spend = current spend × (1 + growth rate).

A practical example

For illustration, enter target monthly revenue ₹5,00,000, average order value ₹1,000, expected conversion rate 2%, target roas (e.g. 3) 3. With the remaining fields at their starting values, the goal-based ad budget scenario is ₹1,66,666.67. Replace these sample figures with your own numbers before making a decision.

How to read your result

Budget outputs are planning scenarios; efficiency often changes as spend scales.

Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.

GO DEEPER

Understand the result before you act

Plan a budget from contribution, not revenue alone

A revenue goal and target ROAS imply a spend level, but that spend is only sustainable if order contribution covers acquisition and operating costs. Use this model alongside your break-even ROAS and CPA.

CLEAR ANSWERS