Average order value in context
AOV is total order revenue divided by completed orders in the same period. It can rise because baskets contain more items, higher-priced items or fewer discounts; review margin as well as revenue.
GROWTH & CONVERSION / FREE TOOL
Ecommerce AOV Calculator
Calculate average order value and model the revenue effect of a higher basket size.
Instant calculation No account needed
LIVE RESULT
Average order value
₹1,000.00Calculate average order value and model the revenue effect of a higher basket size.
Total revenue₹1,00,000.00
Orders100
Scenario comparison
Illustrations based on the inputs above, not a guarantee.
Revenue at current AOV₹1,00,000.00
Revenue at target AOV₹1,20,000.00
Scenario difference₹20,000.00
THE THINKING BEHIND THE NUMBER
How to use this calculator
AOV measures revenue per completed order for a chosen period. Keep revenue and order counts aligned to that period.
THE METHOD
AOV = total revenue ÷ orders. Scenario difference = (target AOV − current AOV) × monthly orders.
A practical example
For illustration, enter total revenue ₹1,00,000, number of orders 100, target aov (optional) ₹1,200, monthly orders for scenario 100. With the remaining fields at their starting values, the average order value is ₹1,000.00. Replace these sample figures with your own numbers before making a decision.
How to read your result
The target AOV scenario assumes order volume stays unchanged; actual behaviour may differ.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
GO DEEPER
Understand the result before you act
CLEAR ANSWERS
Ecommerce AOV Calculator FAQs
How do I use the Ecommerce AOV Calculator?+
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: AOV = total revenue ÷ orders. Scenario difference = (target AOV − current AOV) × monthly orders.
What should I keep in mind when reading the result?+
The target AOV scenario assumes order volume stays unchanged; actual behaviour may differ.
Do I need to create an account to use this tool?+
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
PUT THE INSIGHT TO WORK
See where your Shopify store can do better.
Tell us about your store. We’ll identify practical opportunities across the customer journey and help you choose the right next step.