Open your store, choose one important customer journey and apply each section to the decisions your team is making now.
Frame the decision
Start by defining what the redesign must change for customers and the business. A visual refresh without a decision about navigation, product information or measurement often reproduces the same problems in a new style.
What to inspect
Audit representative mobile journeys, not only the homepage. Collection filtering, variant selection, delivery information, cart behaviour and error states shape more buying sessions than an ideal desktop hero.
Evidence worth keeping
Analytics checks, annotated screens, customer questions, technical profiles and a prioritised decision log make recommendations easier to act on.
Turn the finding into action
Before development, agree who owns product copy, photography, redirects, app approvals and final QA. Clear responsibilities protect the timeline better than an optimistic launch date.
Make the recommendation useful: assign an owner, a success signal and a review date.